Back­links are an impor­tant asset to any online writer. They indi­cate to the search engines how your site exists in rela­tion to other sites. For instance if you run a cook­ing web­site and most of the pub­lic­ity you get from other web­sites is com­ing from ones that spe­cial­ize in cook­ies, cakes, and other sweet treats […]